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A perception audit is an independent investigation into investor and analyst impressions of a company. This helps us track our client’s success over time, find methods to make their investor relations plan better, and discover any misconceptions about the market.

We collect data from the public using a range of techniques, such as interviews, polling, and focus groups. This data is then analysed to determine the general perception. The ideal way to produce a more accurate or favourable view of the company’s image, message, or product is then suggested to our clients.

Businesses can better understand their audiences’ behaviour and attitudes by conducting perception audits. We assist clients to identify immediate concerns and existing stakeholder attitudes. While our qualitative insights originate from the distinct network of connections we have with us educationalists and industry leaders, our quantitative research is conducted in partnership with our network of specialised education-sector market researchers.

A strategic marketing alternative that adds genuine value before a big push, throughout a campaign, and after it’s over. Our audit will provide a benchmark against which you can compare future marketing initiatives, allowing you to see tangible results from your marketing budget.