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Sports Medicine speciality: Nexus - Here’s how we helped a sports medicine facility increase its specialistits leads with a scalable Google ads strategy.

Nexus Day Surgery centre


Nexus Day Surgery Centre is an advanced centre for soft tissue Arthroscopic Surgeries of Knee, Shoulder and minimally invasive surgeries of Elbow, Hand & Wrist, Foot & Ankle. We also specialise in the treatment of chronic painful conditions by autologous conditioned plasma extracted from patients’ own blood

The reason that drove Nexus Day Surgery to GC Digital

Needing to raise brand awareness and increase its sales patient volume for its orthopaedic & sports medicine-related services, Nexus Day was looking to increase awareness and visibility of its core services. They also wanted an overall brand Establishment in Media using Digital PR while focusing on revenue growth with SEO & Adwords campaigns. That’s when Nexus Day Surgery Centre turned to GC Digital.

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Nexus’s Objective and proposed treatment plan

Using a combination of carousel ads and promo videos on Social media & Google ads we ran a location-targeted ads strategy, the highest percentage of which are people ages 25 to 45, and had sports as mutual interests

The Outcome

At Gloocal Digital we recommended a focused effort on restructuring and revamping Nexus Day Surgery’s entire digital presence which has led to:

  • 65% increase in total Top 100 ranking keywords 
  • 42% increase in organic impressions
  • 12% increase in organic traffic
  • 85% increase in “Find a Sports Specialist” leads