Zynova Shalby Hospital, a well-known healthcare provider, aimed to extend its reach and establish a strong online presence. Partnering with GC Digital, a Mumbai-based agency specializing in comprehensive digital marketing solutions, the hospital sought to attract more patients, improve engagement, and strengthen its brand awareness through effective use of SEO, social media, paid ads, and website development.
Zynova Shalby faced significant challenges in gaining visibility online and reaching potential patients. Their existing website struggled with traffic, social media profiles lacked engagement, and previous marketing strategies didn’t yield expected results. The hospital needed a targeted, multifaceted approach to compete in a competitive healthcare market.
To address these challenges, GC Digital crafted a robust, multi-channel strategy that included:
“Excited to see our social media reach and engagement growing more than ever!”
We conducted an in-depth audit and identified relevant healthcare-related keywords. By optimizing on-page elements and creating high-quality, informative content, we aimed to boost the hospital’s search rankings and drive organic traffic.
Our team designed and managed creative social media campaigns that featured patient success stories, health tips, and service highlights. Engaging visuals and timely posts helped build a stronger online community.
We revamped the hospital’s website to make it user-friendly, mobile-responsive, and easy to navigate. Enhancements included quick access to key services, online booking options, and improved page load times to facilitate a smooth user experience.
We ran pay-per-click campaigns targeting keywords that aligned with patient searches for medical services. Each campaign was monitored and adjusted to maximize click-through rates and conversion rates, effectively increasing appointments.
Tailored ads targeting local communities promoted specific services, seasonal health check-ups, and new facilities at the hospital. This strategy helped expand Zynova Shalby’s reach to audiences most likely to engage with their content.
Website Performance yearly Comparison Graph How the Website Perform Well Before Doing SEO and After Doing SEO
Through the comprehensive digital marketing plan implemented by GC Digital, Zynova Shalby Hospital transformed its online presence, drawing in more patients and boosting its brand reputation. This success story demonstrates how a well-executed, multi-channel approach can achieve significant results in the healthcare industry.
