Case Study – Maharashtra Stree Mukti Parishad

50 Years of the Women’s Movement (1975–2025)

Client

Maharashtra Stree Mukti Parishad (MSMP)

Campaign

50 Years of the Women’s Movement (1975–2025)

Location

Mumbai | December 2025

PR Partner

Gloocal Communications Pvt. Ltd.

The Challenge

MSMP organised a three-day State-Level Conference to commemorate 50 years of the Women’s Movement during Mumbai’s peak election season.

The challenge was breaking through political noise while ensuring sensitive feminist narratives received respectful editorial space.

The Strategy

  • Day-wise press narrative aligned to key themes
  • Credible spokesperson positioning
  • High-impact press conference
  • National, regional & digital media engagement
  • Rapid-response communication control

The Execution

Press Conference Kick-off

50+ media houses engaged to set narrative direction.

Multi-platform Coordination

Print, digital and TV media synced for consistency.

Real-time Content & Interviews

On-ground coordination of quotes and interviews.

Crisis-ready Monitoring

Rapid clarifications during election noise.

The Results

100+

Print & Digital Coverages

75+

Publications

Top TV

National & Regional Channels

The Impact

Visibility During Elections

Women’s rights narratives stayed visible.

Authority & Credibility

MSMP emerged as a respected voice.

PR Excellence

Demonstrated socio-political PR expertise.

Looking to Amplify Your Story?

Talk to Our PR Experts
×